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Download the free guide and discover how to negotiate from a position of strength, and avoid overpaying by six figures, so you can move confidently on $3M+ homes without the guesswork.

Large two-story house with a driveway and cars in front on a clear day.
20+ Years Of Negotiation

We've spent over 20 years mastering the art of the deal, understanding vendor psychology and identifying leverage points. This experience doesn't just save you money; it secures properties others walk away from and gets you terms that protect your interests.
Off-Market Access

Most premium properties in Melbourne never see a listing. They're sold quietly, between agents who've earned the trust of vendors and their networks. Our three decades of relationships mean we know about these opportunities before they're public.
Melbourne's Best Addresses

We specialise in Melbourne's most distinguished suburbs and streets, including Toorak, South Yarra, Hawthorn, Kew, Malvern, Malvern East, and Armadale. Our deep knowledge of these premium pockets means we can identify the best opportunities for you.

Your dream home could be for sale, you just don't know it.

Our mission is simple: to help you buy your dream home

Founder & Principal

Toby Primrose

With 30 years in the real estate industry, Toby has a wealth of experience in the Melbourne property market.

Known for his keen eye for a good deal, he has a commitment to finding the best properties available and sometimes not, for the clients. His dedication to client satisfaction is unmatched.

Toby founded the buyer's advocacy business to bring a personalised touch to property purchasing and ensure every client receives exceptional service and support throughout the buying process.

How we can help you

Property Search

We provide comprehensive property searches, from identifying the right properties to conducting thorough market analyses and securing the best deals.

Appraisals

We conduct detailed due diligence and property appraisals to help you make informed decisions and ensure you get the best value for your investment.

Negotiation and Purchase

We leverage our expert negotiation skills and market knoweledge, and work tirelessly to secure the best price and terms for your property purchase.

Off-Market Opportunities

Through our extensive network of local real estate agents, we offer access to these off-market properties, giving you a competitive edge in the market.

Post-Purchase Support

Our service doesn't end with the purchase. We provide ongoing support and advice to ensure your property continues to meet your needs and expectations.

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