Most premium Melbourne properties are never listed online.
Consider us your personal property concierge. Primrose has spent 30 years building the relationships, the knowledge, and the access that serious buyers need in Melbourne's most competitive inner-east suburbs.
We know about them before anyone else, and we work exclusively for you.
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Primrose has been operating in Melbourne's inner-east longer than most agents have been in the industry. Our track record isn't built on volume, but it's built on precision. Every number below represents a client who got the right property, at the right price, without the stress of going it alone.
Primrose never acts as the selling agent. We find properties, negotiate them, and secure them for you. That means our advice is always in your interest, not the vendor's.
Three ways we work with you
We find it.
We secure it.
Full representation from brief to settlement. Search, appraise, negotiate, and bid at auction — with 30 years of inner east and Bayside relationships on your side.
Sell with someone in your corner
We work with you to choose the selling agent, then oversee your entire campaign. No more sorting through three or four agents who all tell you something different. You pay nothing — our fee comes from the appointed agent.
Prepare it. Transform it.
Pre-sale renovations to maximise your price, or post-purchase improvements to make the property your own. We bring in licensed tradespeople we've worked with for years — and who quote the same whether or not there's a sale attached.
Why buyers choose Primrose
You work directly with Toby Primrose — not a junior, not an associate. Your brief gets his full attention, from the first call to settlement.
We operate exclusively in Stonnington, Boroondara and Bayside. That depth of knowledge is what gives you an edge in markets most buyers find impenetrable.
Most premium properties in Melbourne never see a listing. They're sold quietly, between agents who've earned the trust of vendors and their networks. Our 30-year relationships mean we know about these opportunities before they're public.
We've spent over 20 years mastering the art of the deal — understanding vendor psychology, identifying leverage points, and securing properties others walk away from.
From the first conversation to the day you get the keys, here's exactly how we work.
A free conversation to understand what you're looking for — suburbs, budget, timeline. If we're a fit, we activate the search.
We monitor on-market and off-market opportunities daily and inspect on your behalf. Off-market is our edge, but we never rule out an advertised property — if the value and the location are right, it makes your shortlist.
Every shortlisted property gets a full appraisal — comparable sales, condition, planning. You only see what's worth pursuing.
Whether a private sale or auction, we negotiate with leverage built on 30 years of agent relationships and deal experience.
Once the property is secured, we manage the run-through to settlement.
What we've helped clients secure
We bought her home, sold her investment, then found her next one — Hawthorn East
A door knock secured an off-market period home — Malvern East
In their words
“Toby has extensive real estate experience and knowledge”
“Toby has extensive real estate experience and knowledge. He is a professional, pro-active and has the ability to match and consider a vendor's criteria with a property's potential. He is also able to provide a selection of property comparisons, if required. Last but not least, Toby is very easy to work with and I find him very helpful.”
“Toby approached the owner on our behalf”
"We tried contacting the owner directly on multiple occasions, without success… Toby approached the owner on our behalf and we purchased the property off market."
“He never gave up”
"Toby Primrose is an absolute gun, an honest old school operator… When we engaged Toby he never gave up and after 12 months he found the perfect property for our family."
You get Toby. Every time.
Toby Primrose founded Primrose Buyers Advocate in 2003 after 30 years working across Melbourne's real estate industry. His focus has always been the inner east (Stonnington and Boroondara) and Bayside, along with the clients who want to buy and sell in these suburbs with the confidence of an insider.
Every client works directly with Toby. There are no handoffs, no junior advocates, and no one-size approach. Your brief is his brief.
Primrose operates exclusively within three municipalities: Stonnington and Boroondara in Melbourne's inner-east, and Bayside on the coast. This focus isn't a limitation. It's what makes us better.
A few things people ask before getting in touch.
Ready to talk?
Whether you're buying, selling, or not quite sure where to start, a direct conversation with Toby is the right first step. No obligation. No sales pitch.
